The Analytical Masses: Building Self-Service Insight for Line-of-Business Decisions

Once reserved for the technically trained or statistically inclined, Business Intelligence (BI) and analytical tools have now become more relevant to, and coveted by, a diverse group of non-technical business users. Boasting the ability to gather relevant business data, apply functional specific knowledge to that data, and deliver timely business insights based on its manipulation, the business analytics philosophy has now become a priority for many organizations. This report focuses on the linkage between a burgeoning analytical mindset and the line-of-business activity required to survive and thrive in a rapidly changing marketplace. The research presents a demonstrable connection between analytical adoption, pervasiveness, and engagement from line-of-business decision makers, and elevated business performance.